In France, the culture of alcohol has left its mark on society.
Awareness-raising revolves around regulars, drivers and those who are ill. Under the age of 17, associations have very little presence, and are rarely seen. And yet, the evidence is clear: people start drinking much earlier, at around 14 on average. The problem at this age is not the dose, but the trivialization of alcohol and its dangers for the development of a teenager, and above all a future adult. It's a proven fact: the earlier you start drinking, the greater the risk of addiction later on. So we need to do more to raise awareness among young people, so that alcohol is no longer the common thread running through every party.
L'alcool c'est pas cool is an association dedicated to raising awareness of the risks associated with alcohol, targeting the 14-17 age group. Its humorous communication conveys the message using the codes of social networks and memes.
In fact, its name is directly linked to the series Le Flambeau, and its many references, which are constantly circulating on the Internet.
